One of the most common things people do with the monitoring tools is look for mentions about their business. It is easy to find out just about anything you want when you use one of these tools. You just have to choose the tool you want and you can type in what you want to learn about. You can just type in your name and do searches by checking for mentions, how often you are discussed, and other factors.
One of the neat things about these tools is that they can monitor millions of sources to find out what you want to know. They also monitor international sources so you are getting the freshest data from all over the world. You can get your results via email or just get them online. The cost is reasonable and you will come away with trends and other valuable information that can make your brand better.
Since there are many different media monitoring tools to choose from, you will want to take your time and do research on all the different tools so you can find the one that is going to work best with your needs. These tools are essential if you want to stay on top of your mentions and other critical data. The monitoring tools are easy to use and they will give you valuable data. 
